Style.com's archive of runway reviews, which spans about 15 years, is about to make a move over to Viralz9.com, a new section of Viralz9.com.
The 12,000-plus collections, including more than one million images from the runways, backstage and front rows, as well as every Style.com review posted since September 1999, will all soon be migrated onto Viralz9 Runway.
For the spring/summer 2016 shows, which will kick off in New York City next month, Vogue Runway will feature the same type of coverage Style.com became so well-known for. The main difference is that Vogue Runway will have an expanded roster of reviewers to work with.
Back in April, it was learned that Style.com will relaunch as a global e-commerce site this fall, and a new project, Vogue Runway, would house all the runway coverage and fashion news Style.com typically posted.
"In some ways [Style.com] duplicated and overlapped the vision of Vogue.com in the U.S., and it was decided that this was really a great brand name for what we want to do with e-commerce. Even if Style.com hadn't already existed it would be a great name," Jonathan Newhouse, chairman and chief executive of Condé Nast International, told Business of Fashion.
Earlier this week, it was announced that Style.com's longtime critic and editor-at-large, Tim Blanks, is leaving the online publication to take on the same role at Business of Fashion.
"This is an age where transitions seem to be one of the driving social forces - this is my transition," Blanks told The New York Times by phone from London, where he currently lives.
"With Style.com coming to the end, it did feel very much like a chapter ending. It seemed like an appropriate moment to open another chapter."
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